| 浅谈汉语商标词的文化象征义 |
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| 引用本文： | 赵伟国. 浅谈汉语商标词的文化象征义[J]. 长春师范学院学报, 2009, 28(1) |
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| 作者姓名： | 赵伟国 |
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| 作者单位： | 漳州师范学院图书馆,福建漳州363000 |
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| 摘 要： | 作为一种特殊的汉语词，汉语商标词除了传播商品信息、宣扬企业经营理念、展现时代风尚个性外，还承载了中国传统的文化精神。汉语商标词的文化象征义也正是中国传统文化影响的结果，从而使得具有浓郁商品气息的汉语商标中又透漏出一缕淡淡的文化清香。
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| 关 键 词： | 汉语商标词 汉民族文化 文化象征义 |
A Study on the Cultural Meanings of Chinese Brand Names |
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| ZHAO Wei-guo. A Study on the Cultural Meanings of Chinese Brand Names[J]. Journal of Changchun Teachers College, 2009, 28(1) |
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| Authors: | ZHAO Wei-guo |
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| Affiliation: | Zhangzhou Normal University;Zhangzhou 363000;China |
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| Abstract: | As a special kind of Chinese words,Chinese brand names convey traditional Chinese cultural spirits.They are strongly influenced by traditional Chinese culture.As a result,they not only transmit the information of products and promote the management idea of the corporations,but convey special cultural meaning. |
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| Keywords: | Chinese brand names Chinese culture cultural meaning |
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