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浅议企业的徽标设计
引用本文:陈笑珊. 浅议企业的徽标设计[J]. 理工高教研究, 2011, 0(4)
作者姓名:陈笑珊
作者单位:武汉理工大学;安徽广播影视职业技术学院;
摘    要:企业徽标可视作世界通用语言,不存在任何交流障碍。随着市场经济的发展,逐渐受到社会的重视。企业徽标的要素包括形象、特征、色彩等,其造型、特点及色彩能引发观者的共鸣,才是成功的徽标。

关 键 词:企业形象  徽标  设计要素  设计要求  

Discussion on the Design of Corporate Logo
Chen Xiaoshan. Discussion on the Design of Corporate Logo[J]. Journal of Technology College Education, 2011, 0(4)
Authors:Chen Xiaoshan
Affiliation:Chen Xiaoshan (Wuhan University of Technology,430070 Wuhan,Anhui broadcasting movie and Television College,230000 Hefei)
Abstract:Corporate logo can be regarded as world language without any language barriers.With the development of market economy,it gains increasing attention.The elements of corporate logo include images,features,colors,etc.The shape,characteristics and colors of successful logo can achieve recognition among viewers.
Keywords:Corporate image  logo  Design elements  Design requirements  
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