| 论市场竞争中的书籍装帧设计 |
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| 引用本文： | 吴俊卿.论市场竞争中的书籍装帧设计[J].理工高教研究,2011(4). |
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| 作者姓名： | 吴俊卿 |
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| 作者单位： | 广州华南理工大学; |
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| 摘 要： | 市场变化需要调整书籍装帧设计的作用;装帧设计既是商业运作也是艺术创作,合适的装帧设计能发挥艺术与技术结合的效果。装帧设计的形式选择要与图书的内容相适应;同时,合理使用材料也是装帧设计的特殊形式和重要环节。设计师凭借装帧设计以引导读者的阅读冲动,读者通过自身的生活经验了解并体验装帧设计蕴藏的内容要素,从面实施购买的行动。
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| 关 键 词： | 市场竞争 装帧设计 图书感受 |
Book Cover Design in Market Competition |
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| Wu Junqing.Book Cover Design in Market Competition[J].Journal of Technology College Education,2011(4). |
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| Authors: | Wu Junqing |
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| Institution: | Wu Junqing (South China University of Technology,510640 Guangzhou) |
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| Abstract: | The role of book design in publishing operations needs adjusting as the market changes.Book cover design is not only commercial creation but also artistic creation.A proper design can combine art and technology.The form of book cover design should be subject to the contents of the books and the whole process of editing.At the same time,a reasonable use of material is the special form and important segment of book cover design.Finally,the designer guides the readers' feeling by designing,and the readers unde... |
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| Keywords: | Market Competition Book Cover Design feelings of the book |
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