当代新概念旅游:学习融入其中

本文由学习型组织引申出"学习型旅游"的概念,认为这一新兴旅游模式缘起于知识经济背景下人类重视与改善学习的客观需要,其内涵或要义在于"寓教于乐"、"寓学于游"从而实现游乐的学习化和学习的游乐化,其存在价值与推行意义突出表现为增益于客户、业者、关联方及全社会,其培植与发展离不开政府的扶持而关键在于业者不断推出创意和推进创新。

Contemporary New Concept Tourism:The Learning Within

Referring to the idea of learning organization,my article puts forward the concept of learning tourism and analyses its backgrounds,meanings,effects and development policies.The new mode of traveling comes into being because it has been more and more necessary to strengthen and ameliorate human learning in the time of the knowledge-based economy.With its core function that combines learning and fun together,learning tourism can increase benefits to consumers,firms,others related as well as whole society.My discussion results in such a conclusion that learning tourism represents promising future of the travel industry,but its life and vitality will also be decided by its continuous innovation.