| 从产品寿命周期发展阶段看产品品牌创建战略 |
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| 引用本文： | 刘宝玲. 从产品寿命周期发展阶段看产品品牌创建战略[J]. 山西科技, 2006, 0(6): 78-79 |
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| 作者姓名： | 刘宝玲 |
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| 作者单位： | 山西师范大学经济管理学院 |
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| 摘 要： | 随着市场竞争日益激烈，如何让消费者尽快从众多的产品中识别出自己的产品，已成为许多企业追求的中心问题。文章从产品寿命周期理论出发，分析了产品处在不同阶段应采取的品牌战略，旨在从产品的各个阶段的特点中，分析出品牌战略的实施对策，为企业进行品牌建设提供一定的参考。
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| 关 键 词： | 产品寿命周期 品牌定位 核心形象 |
| 文章编号： | 1004-6429(2006)06-0078-02 |
| 收稿时间： | 2006-09-18 |
| 修稿时间： | 2006-09-18 |
Strategies of Brand Establishment from the Developing Stage of the Life Cycle of Products |
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| Liu Baoling. Strategies of Brand Establishment from the Developing Stage of the Life Cycle of Products[J]. Shanxi Science and Technology, 2006, 0(6): 78-79 |
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| Authors: | Liu Baoling |
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| Affiliation: | Liu Baoling |
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| Abstract: | With the market competition becoming fiercer, it has become the central issue of enterprises to make their products recognized by consumers. This article, from the theory of the life cycle of products, has analyzed different brand strategies for products in different stages, aiming to provide some measures for enterprises based on the characteristics of products in different stages. |
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| Keywords: | life cycle of products brand evaluation key image |
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