| 塑造企业信誉加强企业信誉管理 |
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| 引用本文： | 王月萍.塑造企业信誉加强企业信誉管理[J].科技情报开发与经济,2007,17(17):220-222. |
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| 作者姓名： | 王月萍 |
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| 作者单位： | 广东海洋大学经管学院,广东湛江,524088 |
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| 摘 要： | 分析了企业信誉的内容,有针对性地提出了企业信誉管理的具体措施,说明了加强企业信誉管理的重要性。
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| 关 键 词： | 企业信誉 信誉管理 信用 |
| 文章编号： | 1005-6033（2007）17-0220-03 |
| 收稿时间： | 2007-03-07 |
| 修稿时间： | 2007-03-07 |
Modeling Enterprise Reputation and Strengthening the Management of Enterprise Reputation |
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| WANG Yue-ping.Modeling Enterprise Reputation and Strengthening the Management of Enterprise Reputation[J].Sci-Tech Information Development & Economy,2007,17(17):220-222. |
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| Authors: | WANG Yue-ping |
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| Institution: | WANG Yue-ping |
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| Abstract: | This paper analyzes on the contents of enterprise reputation, advances some concrete measures for the management of enterprise reputation, and illustrates the importance of strengthening the management of enterprise reputation. |
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| Keywords: | enterprise reputation reputation management credit |
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