| 基于CRM的企业流程再造 |
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| 引用本文： | 余郁,王成钢.基于CRM的企业流程再造[J].山西科技,2005(1):44-45. |
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| 作者姓名： | 余郁 王成钢 |
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| 作者单位： | 长沙理工大学管理学院 |
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| 摘 要： | CRM是从经营理念、组织架构、信息化、绩效等方面对企业进行的变革 ,它的引入直接影响了企业的经营运作 ,涉及了企业的流程再造。文章探讨了CRM与企业流程再造的相关问题 ,以期为我国企业实行CRM提供一定的参考
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| 关 键 词： | CRM 流程 再造 |
| 文章编号： | 1004-6429(2005)01-0044-03 |
| 修稿时间： | 2004年10月19 |
Reprocess of Enterprise's Procedure Based on CRM |
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| Yu Yu,Wang Chenggang.Reprocess of Enterprise''''s Procedure Based on CRM[J].Shanxi Science and Technology,2005(1):44-45. |
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| Authors: | Yu Yu Wang Chenggang |
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| Abstract: | CRM is the reform of enterprises in management theory, institutional framework , informationization and performance, whose introduction directly influences the management of enterprises and involves the reprocess of enterprise's procedure. This article has discussed the problems in the reprocess of enterprise's procedure, to give some references for China's enterprises to carry out CRM. |
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| Keywords: | CRM procedure reprocess |
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