| 电视节目的市场营销 |
| |
| 引用本文： | 康力舞.电视节目的市场营销[J].科技情报开发与经济,2004,14(3):78-79. |
| |
| 作者姓名： | 康力舞 |
| |
| 作者单位： | 太原电视台,030024 |
| |
| 摘 要： | 电视节目营销网络的建立是市场开发的重要环节，是电视节目制作单位的生存之本；电视节目的营销策划是通过设计不同的谋略计划来进行市场竞争；电视节目的促销则是提高市场占有率的有效方式。文章从以上3方面阐述了对电视节目进行市场营销的策略与措施。
|
| 关 键 词： | 电视节目 市场营销 营销策划 促销 |
| 文章编号： | 1005-6033(2004)03-0078-02 |
| 修稿时间： | 2003年12月26 |
Marketing of TV Programmes |
| |
| KANG Li- wu.Marketing of TV Programmes[J].Sci-Tech Information Development & Economy,2004,14(3):78-79. |
| |
| Authors: | KANG Li- wu |
| |
| Institution: | KANG Li- wu |
| |
| Abstract: | The establishment of the marketing network for TV programmes i s an important link of the market development, and also is the foundation of the exi stence of TV programme makers. The purpose of working out the marketing strategy of TV programmes is to take part in the market competition through designing di fferent strategies. And the marketing promotion is an effective method for incre asing the market occupancy of TV programmes. From the abovementioned three aspec ts this paper expounds the strategies and measures of the marketing of TV progra mmes. |
| |
| Keywords: | TV programme marketing marketing strategy marketing promot ion |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
