| 论体验旅游时代主题公园的营销策略——以云南民族村为例 |
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| 引用本文： | 李强,陈一智,刘丽.论体验旅游时代主题公园的营销策略——以云南民族村为例[J].攀枝花学院学报,2009,26(1). |
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| 作者姓名： | 李强 陈一智 刘丽 |
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| 作者单位： | 云南师范大学旅游与地理科学学院,云南昆明,650092 |
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| 摘 要： | 随着社会经济的发展,人们的需求水平日益提高,传统的大众旅游已不能完全满足人们的旅游需求,人们追求的是旅游中的深刻体验.主题公园是一种移植性的现代休闲娱乐旅游目的地,改革营销策略,增强体验性对主题公园的发展至关重要.
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| 关 键 词： | 体验旅游 主题公园 营销策略 |
On the Marketing Strategy for Theme Park in the Age of Experience Tourism |
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| Li Qiang,Cheng Yi-zhi,Liu Li.On the Marketing Strategy for Theme Park in the Age of Experience Tourism[J].Journal of Panzhihua University,2009,26(1). |
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| Authors: | Li Qiang Cheng Yi-zhi Liu Li |
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| Institution: | School of Tourism and Geographical Science;Yunnan Normal University;Kunming 650092;Yunnan |
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| Abstract: | With the development of society and economy,people's demands keep increasing. Traditional mass tourism has not completely satisfied people's demand for tourism. What people pursuit is the profound experience in tourism. Theme Park is a kind of modern and transplant leisure destination. It's essential for the development of theme park to reform marketing strategies and enhance the experience. |
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| Keywords: | experience tourism theme park marketing strategy |
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