绿色商业制约因素的内部机理及发展对策探析

中国“压缩式的工业化”进程加剧了资源环境与经济快速增长的不平衡，使得绿色环保的理念日益受到人们的重视，发展绿色商业，实现经济、社会和环境协调发展日益成为人们的共识．基于影响绿色商业发展因素的分析，运用解释结构模型理顺各因素之间的层次关系，探讨阻碍绿色商业发展的根本性因素和直接驱动因素，为绿色商业的发展提供科学依据．并在此基础上提出促进绿色商业发展的建议对策：制定和完善绿色商业发展的法律保障机制，降低绿色产品的价格，增强产品购买力及培养绿色商业专业人才．

The Internal Mechanism and Countermeasures of Green Business Constraints

In China, the process of ＂compressed industrialization＂ exacerbated the imbalance of resources environment and rapid economic growth. The severity of contradiction increasingly makes people pay more attention on the concept of environmental protection. Developing green business which is benefit to the harmonious development of society, economy and environment has gradually become the consensus of the people. According to analysis of the factors which influence green business development, we use interpretative structural modeling to rationalize the hierarchical relationship between the various factors, explore the fundamental obstacle and direct drivers to green business development,provide the scientific basis for green business development. And according to the analysis,we make recommendations for promoting green business development strategy： developing and refining legal safeguard mechanism of green business development,reducing the price of green products, enhancing product purchasing and training green business professionals.