| 西方商业银行产品管理对我国商业银行的启示 |
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| 引用本文： | 高峰. 西方商业银行产品管理对我国商业银行的启示[J]. 科技情报开发与经济, 2005, 15(6): 93-94 |
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| 作者姓名： | 高峰 |
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| 作者单位： | 天津财经大学,天津,300222 |
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| 摘 要： | 介绍了西方商业银行产品管理的现状与优越性，阐述了我国商业银行在加入WTO后所面临的窘境，提出了我国商业银行需要深思的问题。
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| 关 键 词： | 商业银行 产品管理 产品发展战略 |
| 文章编号： | 1055-6033(2005)06-0093-02 |
| 修稿时间： | 2005-02-18 |
The Enlightenment of Western Commercial Bank's Product Management on Chinese Commercial Bank |
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| GAO Feng. The Enlightenment of Western Commercial Bank's Product Management on Chinese Commercial Bank[J]. Sci-Tech Information Development & Economy, 2005, 15(6): 93-94 |
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| Authors: | GAO Feng |
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| Abstract: | This paper introduces the present situation and supriorities of Western commercial bank's product management, expounds the awkward situation faced by Chinese commercial bank after WTO entry, and puts forward some problems needing consideration by our country's commercial bank. |
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| Keywords: | commercial bank product management product development strategy |
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