| 实施高校形象战略,促进高校形象建设 |
| |
| 引用本文： | 胡碧芳. 实施高校形象战略,促进高校形象建设[J]. 重庆三峡学院学报, 2007, 23(5): 117-119 |
| |
| 作者姓名： | 胡碧芳 |
| |
| 作者单位： | 重庆三峡学院工商管理系,重庆万州,404000 |
| |
| 摘 要： | 开放的市场、有限的资源使培养人才的高校同工商企业一样面临激烈的竞争。适时实施高校形象战略,通过高校的理念识别、行为识别和视觉识别在公众心目中树立起个性鲜明、广泛传播并获得公众认同的高校形象,有利于塑造高校品牌和形象,增强高校参与市场竞争能力。
|
| 关 键 词： | CIS 高校形象 战略 建设 |
| 文章编号： | 1009-8135（2007）05-0117-03 |
| 修稿时间： | 2007-01-07 |
To Implement the Strategy and to Promote the Construction of University Identity |
| |
| HU Bi-fang. To Implement the Strategy and to Promote the Construction of University Identity[J]. JOurnal of Chongqing Three Gorges University, 2007, 23(5): 117-119 |
| |
| Authors: | HU Bi-fang |
| |
| Affiliation: | Department of Business Administration of Chongqing Three-Gorges University, Wanzhou 404000 |
| |
| Abstract: | Because of the opening market and limited resources,university which cultivates talents,is facing severe competition like enterprises.Implementing the strategy of university identity timely,and through the concept discernment,the manner discernment and visual discernment,the university identity with distinctive character which can spread widely and gain the pubic approval is going to be set up.These are beneficial to mold the university brand and identity and helpful to make university more competitive in the market ecomomy. |
| |
| Keywords: | CIS university identity strategy of university identity |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
