净月潭瓦萨滑雪节对长春冰雪旅游产业影响的研究

通过长春冰雪旅游节暨净月瓦萨国际滑雪节在长春落户的8年发展历程,对长春冰雪旅游产业发展的影响进行了分析与研究。结果表明:长春借助净月潭瓦萨国际滑雪节这座和世界交往的桥梁,促进了多国间的交流与合作,扩大了区域对外交往,促进了长春市冰雪旅游产业的快速发展;通过净月潭瓦萨国际滑雪节的举办,把独具魅力的长春冰雪文化在世界范围传播、推广;激发了长春市广大市民的参与的积极性,使净月潭瓦萨滑雪节变成了大众广泛参与的全民活动。

Research of the Influence of Changchun Jingyuetan Vasa Ski Festival of Ice Snow Tourism Industry

The author made the research and analysis of the impact of the ice tourism in Changchun throng eight years development of Jingyue ice tourism and Vasa International Ski Festival.The results show that: with the aid of Changchun Jingyuetan Vasa International Ski Festival,it promotes foreign exchanges and cooperation,expands the area of foreign exchanges,promotes the Changchun City tourism industry’s rapid development;through a Vassar International Ski Festival held in Changchun,the unique charm of the culture of ice and snow dissemination and promotion in the world;it inspires the enthusiasm of citizen in Changchun,and makes the vasa ski festival became a popular activities in the word.