古诺寡头市场分销商线性激励机制

在古诺双头市场上,对制造商如何引入对下游分销商的激励机制,建立自己的供应链进而获取竞争优势的问题进行了分析。建立了供应链与制造商、供应链与供应链的古诺竞争及供应链激励博弈模型,求得了单边激励和双边激励2种情况下,供应链核心企业——制造商的最优激励策略,并讨论了激励机制对其收益和市场份额的影响。

Linear incentive mechanism of distributor in Cournot duopoly market

How does the manufacturer introduce an incentive mechanism to the downriver distributor to constitute his supply chain and then gain competition advantage in Cournot two-duopoly market was analyzed. The Cournot games and incentive models between a supply chain and a manufacturer and between two supply chains were constituted. The optimal incentive strategy of the manufacturer, which is the dominant enterprise in the supply chain, was solved both under the single-side incentive and double-side incentive conditions. Then the influence to the players′ payoff and market share were discussed.