开封市旅游工艺品设计与市场开发存在的问题及对策

当前，开封市旅游工艺品设计与市场开发中存在着诸多问题，比如产品种类较少、产品缺乏地域特色、工艺设计水平较低、产业化程度不高等。针对这些问题，我们必须深入研究，大胆创新。要以大宋文化为重点，深入挖掘开封历史文化资源，开发独具特色的旅游工艺品；要使传统工艺与现代技术相结合，形成品牌；要创新人才培养模式，加强设计与开发人才队伍建设。只有这样，才能做大旅游工艺品市场这块蛋糕，才能促进开封旅游产业的发展。

Study on the Probkems and Countermeasures of Kaifeng Tourist Crafts

Through investigation,the author has found many problems in Kaifeng tourist crafts,such as the sole product type,the lack of regional characteristics,the lower process design level and the lower degree of industrialization. Aiming at these problems,the au-thor offers some practical countermeasures.