| 标准信息机构CRM系统应用研究 |
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| 引用本文： | 文佳兴.标准信息机构CRM系统应用研究[J].科技情报开发与经济,2011,21(25):145-147. |
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| 作者姓名： | 文佳兴 |
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| 作者单位： | 中山大学资讯管理学院,广东广州,510006 |
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| 摘 要： | 介绍了标准信息机构及其CRM系统的功能,提出了运用CRM系统的绩效评估模型来实施和完善标准信息服务,从而更好地实现标准信息机构与用户之间双向、互动、持续、跟踪式的信息服务。
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| 关 键 词： | 客户关系管理 标准信息机构 信息服务 |
Application Study on Standard Information Agency's CRM(Customer Relationship Management) System |
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| WEN Jia-xing.Application Study on Standard Information Agency's CRM(Customer Relationship Management) System[J].Sci-Tech Information Development & Economy,2011,21(25):145-147. |
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| Authors: | WEN Jia-xing |
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| Institution: | WEN Jia-xing |
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| Abstract: | This paper introduces the standard information agency and CRM system's functions,and by using CRM system's performance evaluation model,implements and perfects standard information service,and thus realizes better the bidirectional,interactive,continuous and follow-up information services between standard information agency and customers. |
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| Keywords: | CRM standard information agency information service |
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