| 凤凰卫视的文化传播理念与全球化的辩证法 |
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| 引用本文： | 管雪莲. 凤凰卫视的文化传播理念与全球化的辩证法[J]. 井冈山学院学报, 2008, 29(11): 80-83 |
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| 作者姓名： | 管雪莲 |
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| 作者单位： | 集美大学文学院 |
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| 摘 要： | 全球化的趋势在我们生活的各个领域已有所体现，它对于我们每个行业的发展来说都既是挑战也是机遇。在当代传媒界，凤凰卫视是比较成功迎接挑战抓住机遇的。凤凰卫视的成功在于其制定的文化传播理念把握住了“全球化的辩证法”的核心，具体体现为：一、认同具有普遍意义的全球文化理念，积极融入世界话语体系；二、强调本民族文化的独特价值，提升其国际影响力。
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| 关 键 词： | 全球化 全球化的辩证法 凤凰卫视 文化传播理念 |
The Ideas of Culture Communication of Phoenix TV and the Dialectics of Globalization |
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| GUAN Xuelian. The Ideas of Culture Communication of Phoenix TV and the Dialectics of Globalization[J]. Journal of Jinggangshan University, 2008, 29(11): 80-83 |
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| Authors: | GUAN Xuelian |
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| Affiliation: | GUAN Xuelian (School of Chinese Language ＆ Literature, Jimei University, Xiainen 361021, Fujian) |
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| Abstract: | The trend of globalization has penetrated into all areas of our lives,which is an opportunity or challenges for every trade.In the contemporary media,Phoenix TV has successfully seized the opportunity.This article believes that the success of the Phoenix TV depends on its ideas of culture communication which in with "dialectics of globalization".On the one hand,they acknowledge the universal concept of global culture and ineegrate into the world system aatively,on the other hand,they emphasize the unique value of the national culture and enhance its international influence. |
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| Keywords: | globalization the dialectics of globalization Phoenix TV the ideas of culture communication |
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