免费体验式营销方式在高职院校数字阅读推广中的应用

借鉴免费体验式营销理念,针对高职院校图书馆数字资源利用率低的问题,根据高职院校学生群体的阅读需求特点,提出了数字资源免费体验区的推广形式,并以上海旅游高等专科学校为例,详细介绍了数字资源免费体验区的具体做法。

The Application of Free Experiential Marketing Mode in Digital Reading Promotion in Higher Vocational College

Using the concept of free experiential marketing for reference,in the light of the problem of lower utilization rate of digital resources in the library of higher vocational college,and according to the reading demand characteristics of student groups in higher vocational college,this paper puts forward a promotion form of the free digital resources experiential area,and taking Shanghai Institute of Tourism as an example,introduces in detail the concrete measures adopted by the free digital resources experiential area.