手机flash广告的设计理念

手机flash广告是一种新的广告形式,作为一种手机短信广告的替补形式有着广阔的市场前景。以英国爱丁堡市手机消费者为对象,以不同年龄、不同文化背景、不同性别、不同职业和收入情况为影响因素,考察了不同消费者对手机广告的注意力以及对广告产品的回忆,分析了消费者对手机广告媒体的需求,在此基础上探讨了手机flash广告的设计理念。

The Design Concept of Mobile Flash Advertising

The mobile flash advertising is a new form of advertising,and being as a substitute of mobile short-massage advertising,the mobile flash advertising has wide market prospect.Taking the mobile consumers of Edinburgh City as the object,and taking the age,cultural background,sex,profession and income as the influencing factors,this paper make an investigation of the attention of different consumers towards the mobile advertising and their memory to the advertised products,analyzes the demands of the consumers on the mobile advertising media,and based on this,probes into the design concept of mobile flash advertising.