论文学的商业化道路

在中国这个拥有几千年农业文化传统的国家,商业被标上"投机行业"的标签始终无法登上大雅之堂,而文学作为仕途正道与商业一直保持着相当的距离。然而随着宋元以后市民阶层的崛起,市场需求的出现以及近现代市场经济的概念被引入中国。随着改革开放,作为传统的贵族文学已经不符合中国的国情,而文学在向大众文学挺进的道路上就必须借助商业的力量。从文学本身带有商品特性的方向论证来看,文学创作完全具有走商业化道路的潜质,尽管有作品质量质疑、创作态度质疑的存在,都无法阻挡文学走市场化、商业化的道路。

Commercialization Road of Literature

With thousands of years of agricultural and cultural tradition,Chinese believe that commerce is opportunistic and vulgar,which is far different from the noble career of literature. However,with the rise of the citizen class of the Song and Yuan dynasties,the emergence of market demand and the concept of a modern market economy introduced into China after the reform and opening up in the 1970 s,the traditional aristocratic literature could no longer meet the new China＇s national conditions,and needed the support from commerce to advance any further. Assuming that literature has its commercial quality and potential,despite the questions over qualities and attitudes of literary works,literature is destined to be maketized and commercialized.