| 浅析房地产企业的低成本战略 |
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| 引用本文： | 赵宇娜.浅析房地产企业的低成本战略[J].上海交通大学学报,2007(Z1). |
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| 作者姓名： | 赵宇娜 |
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| 作者单位： | 上海交通大学安泰经济与管理学院 上海200052 |
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| 摘 要： | 房地产行业竞争日益激烈,文章在对中国房地产市场现状分析的基础上,指出房地产企业实施低成本战略的必要性和重要性,通过对低成本战略在房地产企业参与市场竞争过程中所发挥的作用进行剖析,提出了具体的实施途径,并对可能存在的风险加以指出.
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| 关 键 词： | 房地产企业 低成本 战略 |
The Low-Cost Strategy in Real Estate Business |
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| ZHAO Yu-na.The Low-Cost Strategy in Real Estate Business[J].Journal of Shanghai Jiaotong University,2007(Z1). |
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| Authors: | ZHAO Yu-na |
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| Abstract: | Based on the analysis of the current situation of China's real estate market this article pointed out the necessity and importance of the low-cost strategy implementation in the real estate business.The article probed into the role of the low-cost strategy in the competition,described the detail implementation ways,and also discussed the potential risks. |
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| Keywords: | real estate business low-cost strategy |
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