医院文化建设是塑造医院品牌的重要途径

随着卫生事业改革步伐的不断加快，医疗市场的竞争日趋激烈，医疗保险制度的逐步建立为患者就医提供了更多的选择，本文旨在探讨如何通过加强医院文化建设塑造一流医院品牌，主动占领市场，扩大市场份额，充分发挥无形资产的巨大作用为现代医院拓展空间，谋求生存和可持续发展。

Hospital Culture Construction is an Important Channel Of Creating the Hospital Brand

With the acceleration of revolution in public health, the competition of medical treatment market becomes more and more fierce. The establishment of medical insurance provides more choice for patient. In the thesis, the author has discussed how to create the first - rate hospital, to acquire market initiatively, to enlarge the market portion, to give full scope to incorporeal property for broadening the modern space in hospital, to strive for surviving and sustainable development.