| 通过广告提案提升《广告策划与创意》教学质量 |
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| 引用本文： | 罗芳萍.通过广告提案提升《广告策划与创意》教学质量[J].龙岩学院学报,2011,29(3):84-86. |
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| 作者姓名： | 罗芳萍 |
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| 作者单位： | 龙岩学院文学与传媒学院,福建龙岩,364012 |
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| 摘 要： | 广告策划与创意学是一门实践性很强的学科,如何将其理论与实践很好地结合,强化学生的理论理解和运用能力,是其实践教学的重点。而通过广告提案,可以提高学生的广告实务技能,为其走上工作岗位作好准备,更好地适应职场的需求。
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| 关 键 词： | 广告提案 《广告策划与创意》课程 实践教学 广告实务技能 |
Improving Teaching Quality of Ad Planning and Creation by Ad Proposals |
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| LUO Fang-ping.Improving Teaching Quality of Ad Planning and Creation by Ad Proposals[J].Journal of Longyan Univercity,2011,29(3):84-86. |
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| Authors: | LUO Fang-ping |
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| Institution: | LUO Fang-ping |
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| Abstract: | The Advertising Planning and Creation is a highly practical course and the key to practical teaching in advertising is to combine advertising theory and practice well enough to strengthen students' theoretical understandings and application abilities.Moreover,the students' advertising practical skills can be improved by carrying out advertising proposals so that the students can prepare themselves better for their future jobs. |
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| Keywords: | ad proposals Ad Planning and Creation practical teaching advertising practical skills |
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