| 论电视节目编排与电视市场营销 |
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| 引用本文： | 曲新华.论电视节目编排与电视市场营销[J].科技情报开发与经济,2008,18(35):85-86. |
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| 作者姓名： | 曲新华 |
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| 作者单位： | 太原教育电视台,山西太原,030024 |
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| 摘 要： | 从电视节目编排与电视市场营销的角度指出电视节目编排要有明确的立足点、切入点和支撑点。
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| 关 键 词： | 电视节目编排 电视市场营销 立足点 切入点 支撑点 |
Discussion on Television Programming and Television Marketing |
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| QU Xin-hua.Discussion on Television Programming and Television Marketing[J].Sci-Tech Information Development & Economy,2008,18(35):85-86. |
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| Authors: | QU Xin-hua |
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| Abstract: | This paper points out that the television programming must have definite stand-points,entry-points and support-points from the angle of television programming and television marketing. |
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| Keywords: | television programming television marketing stand-points entry-points support-points |
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