| 对网络保险发展的思考 |
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| 引用本文： | 马睿.对网络保险发展的思考[J].山西科技,2007(1):18-19. |
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| 作者姓名： | 马睿 |
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| 作者单位： | 都邦财产保险股份有限公司 |
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| 摘 要： | 保险网络营销已成为保险业务发展的重要推动力,网络保险的发展已被很多保险公司视为提高自身竞争力的核心要素。这种传统产业与新兴产业相互融合的过程,不仅给保险电子商务带来了新的转机,也给传统保险经营的模式增加了新的活力。
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| 关 键 词： | 网络保险 核心竞争力 模式选择 经营风险 |
| 文章编号： | 1004-6429(2007)01-0018-02 |
| 修稿时间： | 2006-11-23 |
Thinking on the Development of Insurance Online |
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| Ma Rui.Thinking on the Development of Insurance Online[J].Shanxi Science and Technology,2007(1):18-19. |
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| Authors: | Ma Rui |
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| Abstract: | Online insurance marketing has become an importance motive force for the development of the insurance business and has been seen as a key factor to promote their competitiveness by many companies.The merging of the traditional industry with the new industry has not only brought a new favorable turn for the E-commerce of insurance,but also added new vigor to the business mode of traditional insurance. |
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| Keywords: | online insurance key competitiveness mode selection business risk |
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