| 直复营销及其对我国保险企业发展的启示 |
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| 引用本文： | 郭梁. 直复营销及其对我国保险企业发展的启示[J]. 平顶山学院学报, 2001, 16(Z1): 9-11 |
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| 作者姓名： | 郭梁 |
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| 作者单位： | 武汉大学,湖北,武汉,430072 |
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| 摘 要： | 直复营销作为一种新近兴起的行销方式,具有许多其他营销方式所不具备的特点和优势.随着其在保险业上的应用,必将对保险业的发展产生巨大影响.从直复营销的特点和理论基础等方面来分析其对我国保险企业发展的启示.
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| 关 键 词： | 直复营销 特点 理论基础 保险 |
| 文章编号： | 1008-5211(2001)S0-0009-03 |
| 修稿时间： | 2001-04-04 |
Direct marketing and its enlightenment to the development of insurance industry |
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| GUO Liang. Direct marketing and its enlightenment to the development of insurance industry[J]. Journal of Pingdingshan University, 2001, 16(Z1): 9-11 |
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| Authors: | GUO Liang |
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| Abstract: | Direct marketing acts as a newly-developed marketing method which has its characteristics and advantages compared to other methods. Its application in the insurance industry will produce great impact on the development of this field. This author analyses the characteristics and fundamental theory of the direct marketing and its enlightening effect on the development of insurance industry. |
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| Keywords: | direct marketing characterisctic fundamental theory insurance |
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