| 国内品牌服装营销中实施供应链管理的探讨 |
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| 引用本文： | 李黎.国内品牌服装营销中实施供应链管理的探讨[J].东华大学学报(自然科学版),2002,28(1):56-60. |
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| 作者姓名： | 李黎 |
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| 作者单位： | 东华大学服装学院,上海,200051 |
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| 摘 要： | 介绍了供应链管理概念和主要内容，讨论了服装品牌营销供应链流程，分析了目前我国服装品牌营销供应链管理现状，论述了在我国服装品牌营销中实施供应链管理的意义并提出了一些建议。
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| 关 键 词： | 供应链管理 服装品牌营销 中国 服装企业 |
| 修稿时间： | 2001年10月10 |
A Study of Supply Chain Management in Domestic Fashion Marketing |
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| Li Li.A Study of Supply Chain Management in Domestic Fashion Marketing[J].Journal of Donghua University,2002,28(1):56-60. |
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| Authors: | Li Li |
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| Abstract: | In this paper, concept and content of supply chain management is introduced. Then, current situation of supply chain management in domestic fashion marketing is analyzed. At last, importance and advice of managing supply chain in domestic fashion marketing are discussed. |
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| Keywords: | supply chain supply chain management clothes fashion supply chain management fashion marketing |
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