| 企业信誉的博弈分析 |
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| 引用本文： | 柯丽敏.企业信誉的博弈分析[J].杭州师范学院学报(自然科学版),2003,2(3):72-74. |
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| 作者姓名： | 柯丽敏 |
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| 作者单位： | 杭州师范学院,社科部,浙江,杭州,310012 |
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| 基金项目： | 2 0 0 2年杭州市哲学社会科学规划课题《企业失信惩罚机制研究》( 2 0 0 2XP83)的成果。 |
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| 摘 要： | 信誉是市场经济的基础和灵魂 ,也是现代企业成长的重要条件。企业失信行为泛滥 ,严重影响社会主义市场经济体制的进一步发展和完善 ,影响我国融入经济全球化的进程。运用现代经济博弈理论 ,分析企业信誉问题产生的根源和本质 ,从而形成建立信誉机制、塑造诚信社会的理性认识。
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| 关 键 词： | 企业 信誉 博弈 |
| 文章编号： | 1008-9403(2003)03-0072-03 |
| 修稿时间： | 2003年1月3日 |
The Game Analysis on Enterprise Reputation |
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| KE Li-min.The Game Analysis on Enterprise Reputation[J].Journal of Hangzhou Teachers College(Natural Science),2003,2(3):72-74. |
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| Authors: | KE Li-min |
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| Abstract: | Reputation is the basis and soul of market-oriented economy, as well as a substantial factor in the development of modern enterprises. Nowadays, however, reputation-losing phenomena is prevailing among economic activities, which has had great negative influences on the further development and improvement of our socialist market-oriented economic system, and the process of entering into economic globalization. This article aims at using game theory to analyze the root and essence of reputation problems. It also puts forward some proposals on the approach to establishing reputation system and forming a reputation-based society. |
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| Keywords: | enterprise reputation game theory |
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