文化产品市场运营模式初探

我国文化产品市场普遍呈现同质化经营,产品创新能力不足,产业链整合能力较低,产业化运营水平低下等问题,这些问题极大地制约我国文化产品市场的健康运行和发展.文化产品市场的成功运营对文化产品市场的健康发展,社会主义和谐社会的建设及建设文化强国具有重要意义.鉴于此,本文以文化产品内涵入手,通过对文化产品市场和运营环节的分析,提出供应链模式是适合我国文化产品市场的运营模式.

Operation Model for Culture Product Markets

Cultural products market in China are showing homogenization of operation, lacking of product innovation capabilities and ability to integrate industry chain. These problems greatly restricted the efficient operation and development of China＇s cultural products market. The successful operation of the cultural products market is of great significance for the healthy development of the market of cultural products, the construction of a socialist harmonious society and the construction of cultural power. In view of this, this article starts with connotations of cultural products through the analysis of cultural products market and operational aspects, and draw a conclusion that the supply chain model is suitable for operation mode of our cultural product market. Finally taking rural tourism products market as an example, supply chain operations aspects and the formation of rural tourism market are analyzed.