| 从"超级女声"看互动营销 |
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| 引用本文： | 刘月.从"超级女声"看互动营销[J].山西科技,2006(4):34-35,46. |
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| 作者姓名： | 刘月 |
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| 作者单位： | 吉林大学经济信息学院,043100,吉林省长春市 |
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| 摘 要： | 湖南卫视与蒙牛集团的合作被视为目前国内最成功的市场整合营销案例。“超级女声”成功的背后是市场策划与市场营销的成功，而市场营销最成功的地方就是很好地运用了互动营销，把消费者从推销的对立面拉进了参与的合作面。
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| 关 键 词： | 超级女声 互动营销 蒙牛乳业集团 销售 |
| 文章编号： | 1004-6429（2006）04-0034-02 |
| 收稿时间： | 2006-03-27 |
| 修稿时间： | 2006-03-27 |
"Super Girls" and Interactive Marketing |
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| Liu Yue."Super Girls" and Interactive Marketing[J].Shanxi Science and Technology,2006(4):34-35,46. |
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| Authors: | Liu Yue |
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| Abstract: | The copartnership of the two companys was seen as the most successful market conformity case for the moment in our country. What is hidden behind the success is the successful market hatch and marketing. And the most successful part of the marketing is the operation of Interactive Marketing which turned the consumer from opposite to collaboration. |
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| Keywords: | Super Girl Interactive Marketing MengNiu milk group sell |
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