| 市场营销专业应用型人才培养模式研究 |
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| 引用本文： | 曾敏,冯卉萍,刘根林.市场营销专业应用型人才培养模式研究[J].萍乡高等专科学校学报,2013(1):31-33. |
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| 作者姓名： | 曾敏 冯卉萍 刘根林 |
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| 作者单位： | 萍乡高等专科学校,江西萍乡337000 |
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| 摘 要： | 随着经济的发展,越来越多的企业急需大量市场营销专业应用型人才。本文研究了企业对市场营销专业应用型人才的需求现状及素质要求,并结合企业的需求和市场营销专业人才培养的现状,指出如何构建市场营销专业应用型人才培养模式。
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| 关 键 词： | 市场营销 应用型 人才培养模式 |
A Study of a Model Personnel Training Program for Marketing Majors |
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| Zeng Ming,Feng Huiping,Liu Genlin.A Study of a Model Personnel Training Program for Marketing Majors[J].Journal of Pingxiang College,2013(1):31-33. |
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| Authors: | Zeng Ming Feng Huiping Liu Genlin |
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| Institution: | (Pingxiang College, Pingxiang 337000,China) |
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| Abstract: | With the development of economy, more and more enterprises desperately need a lot of practical marketing majors. The paper does research on the current demand for practical marketing majors and the requirements. Based on the demands of enterprises and the current situation in personnel training program for marketing majors, it comes up with a model training program for marketing majors. |
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| Keywords: | marketing practical talents personnel training program |
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