| 基于数据挖掘技术的客户关系管理系统研究 |
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| 引用本文： | 钟若武,王惠平.基于数据挖掘技术的客户关系管理系统研究[J].韶关学院学报,2010,31(3):29-32. |
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| 作者姓名： | 钟若武 王惠平 |
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| 作者单位： | 韶关学院计算机科学学院,广东,韶关,512005 |
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| 摘 要： | 数据挖掘是CRM的核心，通过阐述数据挖掘的概念、过程、目标，分析基于数据挖掘的CRM的特征．并从客户生命周期和行业应用的角度探讨数据挖掘在客户关系管理系统中的应用．
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| 关 键 词： | 数据挖掘 客户关系管理 决策支持 |
Research on CRM system based on data mining |
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| ZHONG Ruo-wu,WANG Hui-ping.Research on CRM system based on data mining[J].Journal of Shaoguan University(Social Science Edition),2010,31(3):29-32. |
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| Authors: | ZHONG Ruo-wu WANG Hui-ping |
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| Institution: | ZHONG Ruo-wu,WANG Hui-ping(Institute of Computer,Shaoguan University,Shaoguan 512005,Guangdong,China) |
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| Abstract: | Data mining is the core of CRM.After an introduction to the conception,procedure and target of data mining,and an analysis of the features of CRM based on data mining,the paper analyzers the application of data mining technology to CRM system from aspects of clients life period and trade application. |
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| Keywords: | data mining CRM decision supporting |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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