| 当代服装流行主导模式的研究 |
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| 引用本文： | 方敏,张喆.当代服装流行主导模式的研究[J].西安工程科技学院学报,1993(3). |
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| 作者姓名： | 方敏 张喆 |
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| 作者单位： | 西北纺织工学院服装系,西北纺织工学院管理系 710048 西安市金花南路19号 |
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| 摘 要： | 首先对流行的概念进行了较深入的探讨,然后对流行的构成与过程作了分析。认为在当代社会,流行的传插过程以水平传播为主。在这种传播模式下,对服装企业如何调整市场营销策略,主动适应市场变化提出了一些看法。
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| 关 键 词： | 服装 流行过程 消费行为 市场营销 |
A Research in Contemporary Leading Fashion Adoption Model |
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| Fang Min Zhang Zhe.A Research in Contemporary Leading Fashion Adoption Model[J].Journal of Xi an University of Engineering Science and Technology,1993(3). |
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| Authors: | Fang Min Zhang Zhe |
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| Institution: | Fang Min Zhang Zhe(Clothing Department) (Managerial Engineering Department) |
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| Abstract: | Fashion is a social phenomenon, it has great influence in the design, production and marketing of fashion goods. This paper firstly discusses the concept of fashion and its characteristics, and then analyse the fashion adoption process in the contemporary society. The authors believe that in the contemporary society, the leading fashion adoption process is the "trickle across" model, and give out some suggestions about how apparel enterprises adjust their marketing strategies for the propose of adapting the changes in the fashion market. |
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| Keywords: | fashion fashion adoption process fashion marketing |
| 本文献已被 CNKI 等数据库收录！ |
