| 基于IPA方法的南昌市游客满意度分析 |
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| 引用本文： | 袁小红,刘婕,张伟朋. 基于IPA方法的南昌市游客满意度分析[J]. 江西科技师范学院学报, 2010, 0(2): 93-97 |
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| 作者姓名： | 袁小红 刘婕 张伟朋 |
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| 作者单位： | 江西师范大学地理与环境学院,江西,南昌,330022 |
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| 基金项目： | 江西省社会科学规划研究项目，研究生创新基金 |
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| 摘 要： | 本文在对南昌市游客的满意度进行实地调研的基础上,运用IPA(重要性一表现性评价)方法,对南昌市旅游业在发展中存在的优势与劣势进行了分析,并提出了相关的政策性建议,以期能够为南昌市旅游业的发展和经营管理提供一些参考.
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| 关 键 词： | IPA方法 南昌市 游客满意度 |
The Evaluation of Tourists' Satisfaction in Nanchang City Based on the IPA Approach |
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| Yuan Xiaohong,Liu Jie,Zhang Weipeng. The Evaluation of Tourists' Satisfaction in Nanchang City Based on the IPA Approach[J]. Journal of Jiangxi Science & Technology Normal University, 2010, 0(2): 93-97 |
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| Authors: | Yuan Xiaohong Liu Jie Zhang Weipeng |
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| Affiliation: | Jiangxi Normal University/a>;Nanchang 330022/a>;P.R.China |
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| Abstract: | Based on the investigations of the tourist satisfaction in Nanchang,this paper analyzes the advantages and disadvantages of Nanchang tourism by using the IPA approach.It makes some relevant policy recommendations,in the hope that it could provide some suggestions on the development and the management of Nanchang tourism industry in the future. |
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| Keywords: | the IPA approach Nanchang City tourist satisfaction |
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