| 浅析策略联盟在现代企业竞争中的应用 |
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| 引用本文： | 汪小政,严广乐.浅析策略联盟在现代企业竞争中的应用[J].咸宁学院学报,2002,22(1):50-53. |
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| 作者姓名： | 汪小政 严广乐 |
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| 作者单位： | 上海理工大学,管理学院,上海,200093 |
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| 摘 要： | 策略联盟是现代企业竞争战略之一，通过对策略联盟的成因、联盟对象的选择及其维护、策略联盟的绩效评价等分析，指明策略联盟对我国企业竞争力的提高具有现实指导意义。
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| 关 键 词： | 策略联盟 绩效评估 竞争战略 |
| 文章编号： | 1006-5342(2002)01-0050-04 |
An Analysis on the Application of Strategic Alliance in the Competition of Modern Enterprises |
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| WANG Xiao-zheng,YAN Guang-le.An Analysis on the Application of Strategic Alliance in the Competition of Modern Enterprises[J].Journal of Xianning College,2002,22(1):50-53. |
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| Authors: | WANG Xiao-zheng YAN Guang-le |
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| Abstract: | Strategic alliance is one of the competing strategies for modern enterprises.By having an analysis on the causes for the formation of strategic alliance,the selection and safeguarding of the targets for alliance,as well as the evaluation of effects brought by strategic alliance,the article points out that strategic alliance has practical and directive significance for the improvements of our national enterprises'abilities in competition. |
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| Keywords: | strategic alliance evaluation of the effects competing strategies |
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