| “工学结合”模式下高职市场营销专业实践教学研究 |
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| 引用本文： | 汤俊. “工学结合”模式下高职市场营销专业实践教学研究[J]. 济源职业技术学院学报, 2010, 9(1): 102-106. DOI: 10.3969/j.issn.1672-0342.2010.01.029 |
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| 作者姓名： | 汤俊 |
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| 作者单位： | 广东松山职业技术学院,经管系,广东,韶关,512126 |
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| 摘 要： | 分析了高职教育推行“工学结合”人才培养模式中存在的问题,总结部分高职院校市场营销专业实践教学的经验,提出了创建“实体营销公司”的思路和方法,解决了因缺乏真实工作环境而阻碍实践教学实施的难题。
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| 关 键 词： | 工学结合 实践教学 市场营销 教学改革 |
Research on Practical Teaching of Marketing Specialty under Work-study Mode in Vocational Colleges |
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| TANG Jun. Research on Practical Teaching of Marketing Specialty under Work-study Mode in Vocational Colleges[J]. JOurnal of Jiyuan Vocational and Technical College, 2010, 9(1): 102-106. DOI: 10.3969/j.issn.1672-0342.2010.01.029 |
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| Authors: | TANG Jun |
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| Affiliation: | Department of Economy Management/a>;Guangdong Songshang polytechnic college/a>;Shaoguan 512126/a>;Guandong/a>;China |
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| Abstract: | The problems existing in the talents' training mode when integrating work and study are discussed.The practical teaching experiences of marketing specialty in some higher vocational colleges are summarized.The resolution of establishing real marketing companies to solve the problem because of lacking authentic work environment is put forward. |
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| Keywords: | integration of work and study practical teaching marketing teaching reform |
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