| 社区志愿服务的品牌建设 |
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| 引用本文： | 李琳.社区志愿服务的品牌建设[J].中国西部科技,2008,7(36):74-75. |
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| 作者姓名： | 李琳 |
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| 作者单位： | 成都大学管理学院,四川,成都,610106 |
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| 摘 要： | 社区志愿服务品牌建设中存在法律保障缺乏、品牌文化塑造难、品牌质量控制难等问题，应当在完善志愿服务法律法规的基础上，从社区居民、志愿者、以及居民和志愿者互动的视角出发进行服务品牌建设，推动社区志愿服务在中国的顺利发展。
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| 关 键 词： | 社区志愿服务 服务品牌 品牌建设 |
On Brand Building of Community Volunteer Service |
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| LI Lin.On Brand Building of Community Volunteer Service[J].Science and Technology of West China,2008,7(36):74-75. |
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| Authors: | LI Lin |
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| Institution: | LI Lin ( College of Management,Chengdu University, Chengdu 610106,China) |
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| Abstract: | There are several difficulties in brand building of Chinese community volunteer service,such as lack of law protection,difficulties in brand culture building and quality control.It should firstly perfect volunteer service law system.Then,based on the perspectives of residents,volunteers and their interaction,volunteer organizations should carry out brand building to promote the development of community volunteer service successfully in China. |
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| Keywords: | community volunteer service service brand brand building |
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