| 形象修复文本与危机传播 |
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| 引用本文： | 姚孝军.形象修复文本与危机传播[J].井冈山学院学报,2009,30(11):93-97. |
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| 作者姓名： | 姚孝军 |
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| 作者单位： | 华中农业大学外国语学院,湖北武汉430070 |
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| 摘 要： | 本文介绍和分析了Benoit的形象修复文本理论，讨论了危机传播中如何准备有效的形象修复文本，最后对危机传播中形象修复文本的修辞策略的选择提出了建议。
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| 关 键 词： | 形象修复文本 危机传播 修辞策略 |
Image Repair Discourse and Crisis Communication |
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| YAO Xiaojun.Image Repair Discourse and Crisis Communication[J].Journal of Jinggangshan University,2009,30(11):93-97. |
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| Authors: | YAO Xiaojun |
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| Institution: | YAO Xiaojun (Foreign Language School, Huazhong Agrieultural University, Wuhan 430070, China) |
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| Abstract: | points on how finally, some communication Benoit＇s image repair discourse theory was introduced and analyzed in the paper. The key to prepare effective image repair discourse in crisis communication were discussed. And suggestions on the choice of rhetoric strategies in image repair discourse used in crisis were provided. |
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| Keywords: | Image Repair Discourse Crisis Communication Rhetoric Strategy |
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