| 以大客户营销为路径的百货业创新管理研究 |
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| 引用本文： | 包映蕾. 以大客户营销为路径的百货业创新管理研究[J]. 韶关学院学报, 2013, 34(7): 70-75 |
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| 作者姓名： | 包映蕾 |
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| 作者单位： | 广东农工商职业技术学院国际交流学院,广东广州,510507 |
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| 摘 要： | 针对百货业面临的同质化严重、市场竞争激烈关键问题,应加强对大客户营销及管理实际做法的探讨,根据百货零售业发展的阶段性和行业特殊性进行创新管理,进而建立大客户营销实践体系。
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| 关 键 词： | 百货业 大客户营销 客户 顾客 CRM |
Key Customer Marketing Strategy Analysis in Department Store Industry |
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| BAO Ying-lei. Key Customer Marketing Strategy Analysis in Department Store Industry[J]. Journal of Shaoguan University(Social Science Edition), 2013, 34(7): 70-75 |
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| Authors: | BAO Ying-lei |
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| Affiliation: | BAO Ying-lei (College of International Exchange, BTEC Education Center, Guangzhou 510507, Guangdong, Guangdong AIB Polytechnic College, China) |
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| Abstract: | Based the author discussed on analyzing key customer consuming behavior key customer development and maintenance customer management system to improve company＇ s performance. and customer-oriented marketing strategy, skills and put forward an effective key |
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| Keywords: | department store industry key customer marketing enterprise customer individual customer CRM |
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