| 建立铁路客运营销机制的思考 |
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| 引用本文： | 霍鹏. 建立铁路客运营销机制的思考[J]. 科技情报开发与经济, 2001, 11(4): 85-86 |
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| 作者姓名： | 霍鹏 |
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| 作者单位： | 太原铁路分局客运营销处!030013 |
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| 摘 要： | 文章介绍了营销机制的一般原理及其与铁路营销的对比分析，提出了铁路运输企业客运营销机制的基本框架。
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| 关 键 词： | 铁路运输企业 客运市场 营销机制 |
| 文章编号： | 1005-6033(2001)04-0085-02 |
| 修稿时间： | 2001-05-21 |
Consideration about Establishment of Marketing Mechanism for Railway Passenger Transportation |
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| HUO Peng. Consideration about Establishment of Marketing Mechanism for Railway Passenger Transportation[J]. Sci-Tech Information Development & Economy, 2001, 11(4): 85-86 |
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| Authors: | HUO Peng |
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| Abstract: | This paper introduces general principles of marketing mechanism and its comparative analysis with railway marketing, and puts forward the basic frame of marketing mechanism for railway transportation enterprises. |
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| Keywords: | railway transportation enterprise passenger transportation market marketing mechanism |
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