| 2008年奥运会带给广告教育的机遇 |
| |
| 引用本文： | 耿凯燕. 2008年奥运会带给广告教育的机遇[J]. 北京联合大学学报(自然科学版), 2002, 16(Z1): 115-117. DOI: 10.3969/j.issn.1005-0310.2002.z1.017 |
| |
| 作者姓名： | 耿凯燕 |
| |
| 作者单位： | 北京联合大学,广告学院,北京,100095 |
| |
| 摘 要： | 经济发展使广告业兴起,广告业的发展呼唤具有高素质的广告人才.可是我国受过正规专业教育的广告人才不足2%,广告教育严重滞后.2008年北京举办的奥运会将会为北京经济带来无限生机,也为广告业带来活力.于是行业对广告人才的需求必将促进广告教育的数量增长和质量提升.
|
| 关 键 词： | 奥运会 广告人 广告教育 |
| 文章编号： | 1005-0310(2002)S1-0115-03 |
| 修稿时间： | 2002-07-30 |
Opportunities for Advertising Education by 2008 Olympic Games |
| |
| GENG Kai-yan. Opportunities for Advertising Education by 2008 Olympic Games[J]. Journal of Beijing Union University, 2002, 16(Z1): 115-117. DOI: 10.3969/j.issn.1005-0310.2002.z1.017 |
| |
| Authors: | GENG Kai-yan |
| |
| Abstract: | The development of economy promotes rising of advertising. High quality personnel are urgently needed in the development of advertising, but the trained advertising personnel in China are less than2%, which means China's advertising lags seriously. The 2008 Olympic Games in Beijing will bring out endless vigor to Beijing's economy and advertising. As a result, the requirements for professional advertising personnel will improve the quality of advertising education. |
| |
| Keywords: | Olympic Games advertiser advertising education |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
|
