| 论中式快餐的品牌营销 |
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| 引用本文： | 梁丰鹏.论中式快餐的品牌营销[J].科技情报开发与经济,2011,21(8):166-167. |
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| 作者姓名： | 梁丰鹏 |
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| 作者单位： | 山西农业大学信息学院,山西,太谷,030801 |
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| 摘 要： | 中式快餐企业的发展已经成为社会各界普遍关注的热点。介绍了中式快餐的定义,分析了中式快餐发展中存在的问题,探讨了中式快餐的品牌营销策略。
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| 关 键 词： | 中式快餐 品牌营销 营销策略 |
Discussion on the Brand Marketing of Chinese Fast Food |
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| LIANG Feng-peng.Discussion on the Brand Marketing of Chinese Fast Food[J].Sci-Tech Information Development & Economy,2011,21(8):166-167. |
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| Authors: | LIANG Feng-peng |
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| Institution: | LIANG Feng-peng |
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| Abstract: | The development of Chinese fast food enterprises has increasingly aroused concerns of the whole society.This paper introduces the definition of Chinese fast food,analyzes some problems existing in the development of Chinese fast food,and probes into the brand marketing strategy of Chinese fast food. |
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| Keywords: | Chinese fast food brand marketing marketing strategy |
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