社会网络分析法与网络链接分析法的比较研究

社会网络分析是社会网络理论的一种方法论,它是基于图论、数学基本理论,对社会网络进行分析。网络链接分析法是利用数学和情报学等方法对网络链接自身的属性、链接对象、链接网络等各种对象进行分析,揭示其数量特征和内在规律。两者都是定量的分析方法,但在研究对象、研究方法、研究步骤和应用领域等方面都不同,为此在这些方面对两种方法进行了对比和总结。

Comparative Study on the Social Network Analysis(SNA) and Hyperlink Analysis

SNA,which is a methodology of social network theory,is used to analyze the social network based on the graph theory and basic mathematical theory.The hyperlink analysis uses mathematical methods and information science methods to make the analysis on various objects such as the attributes of hyperlink its own,linking object,and linking network,etc.and reveals its numerical characteristics and inherent laws.Both are the quantitative analysis method,but have some differences in the study objects,research methods,research steps and application fields.This paper makes the comparison and summary of the two kinds of methods from above-mentioned aspects.