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基于SWOT分析的山西电力发展战略研究
引用本文:闫丽秀.基于SWOT分析的山西电力发展战略研究[J].科技情报开发与经济,2011,21(15):159-160,169.
作者姓名:闫丽秀
作者单位:晋中供电分公司,山西晋中,030600
摘    要:利用企业管理的一般理论和方法,对山西电力公司的优势、劣势、机遇、威胁进行了战略分析。通过构建SWOT矩阵,提出了山西电力企业发展的产品扩张战略、技术创新战略、市场扩张战略、优化资源配置与合理调整结构战略等。

关 键 词:山西电力  SWOT矩阵  发展战略  技术创新

Study on the Development Strategy for Shanxi's Power Industry Based on SWOT Analysis
YAN Li-xiu.Study on the Development Strategy for Shanxi's Power Industry Based on SWOT Analysis[J].Sci-Tech Information Development & Economy,2011,21(15):159-160,169.
Authors:YAN Li-xiu
Abstract:By using some common theories and methods of enterprise management,this paper makes the strategic analysis on the strengths,weaknesses,opportunities and threats of Shanxi Electric Power Company,and through establishing the SWOT matrix,this paper puts forward four strategies for the development of Shanxi's power enterprises including the product expansion strategy,technological innovation strategy,market expansion strategy,and optimum resources allocation and rational structural adjustment strategy.
Keywords:Shanxi's power industry  SWOT matrix  development strategy  technological innovation
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