| B2C网络营销方法探析 |
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| 引用本文： | 钟志锋. B2C网络营销方法探析[J]. 科技情报开发与经济, 2011, 21(15): 154-155,158 |
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| 作者姓名： | 钟志锋 |
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| 作者单位： | 广东女子职业技术学院,广东番禺,511450 |
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| 摘 要： | 简要介绍了我国B2C网络营销的发展现状,针对网络营销中存在的一些问题,提出了病毒式营销、特价营销、微博营销等行之有效的方法。
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| 关 键 词： | 网络营销 B2C 病毒式营销 微博营销 |
Probe into B2C Network Marketing Method |
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| ZHONG Zhi-feng. Probe into B2C Network Marketing Method[J]. Sci-Tech Information Development & Economy, 2011, 21(15): 154-155,158 |
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| Authors: | ZHONG Zhi-feng |
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| Affiliation: | ZHONG Zhi-feng |
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| Abstract: | This paper briefly introduces the present development of B2C network marketing in China,and in the light of some problems existing in network marketing,puts forward some effective methods for network marketing such as viral marketing,special marketing,and microblog marketing,etc. |
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| Keywords: | network marketing B2C viral marketing microblog marketing |
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