| 试析新媒体对广告传播的影响 |
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| 引用本文： | 姜美萍.试析新媒体对广告传播的影响[J].科技情报开发与经济,2011,21(16):155-156. |
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| 作者姓名： | 姜美萍 |
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| 作者单位： | 浙江省肿瘤医院《肿瘤学杂志》编辑部,浙江杭州,310022 |
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| 摘 要： | 分析了新媒体对广告市场的影响,针对我国新媒体广告市场存在的问题,提出了相应的对策。
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| 关 键 词： | 新媒体 传统媒体 广告传播 |
Analysis on the Influences of the New Media on Advertising Communication |
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| JIANG Mei-ping.Analysis on the Influences of the New Media on Advertising Communication[J].Sci-Tech Information Development & Economy,2011,21(16):155-156. |
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| Authors: | JIANG Mei-ping |
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| Institution: | JIANG Mei-ping |
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| Abstract: | This paper analyzes the influences of the new media on advertising market,and in the light of some problems existing in new media advertising market,puts forward some solutions. |
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| Keywords: | new media traditional media advertising communication |
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