| 日用品广告话语与当代中国女性社会身份建构 |
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| 引用本文： | 高晓晓. 日用品广告话语与当代中国女性社会身份建构[J]. 皖西学院学报, 2009, 25(4): 104-106 |
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| 作者姓名： | 高晓晓 |
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| 作者单位： | 浙江大学,外国语言文化与国际交流学院,浙江,杭州,310058 |
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| 摘 要： | 通过对日常用品,如洗发水、洗衣粉、沐浴露、香皂等广告话语的解读,分析日用品广告话语如何从不同的角度和视点入手,反映和构建当代中国女性多元化的社会身份。对日常用品广告话语的研究有利于增进人们对女性社会角色变化和自身定位的了解与认识。
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| 关 键 词： | 广告话语 女性社会身份 建构 |
On the Advertisement Discourse of Daily Commodities and the Constitution of Modern Chinese Women's Identities |
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| GAO Xiao-xiao. On the Advertisement Discourse of Daily Commodities and the Constitution of Modern Chinese Women's Identities[J]. Journal of Wanxi University, 2009, 25(4): 104-106 |
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| Authors: | GAO Xiao-xiao |
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| Affiliation: | GAO Xiao-xiao (School of International Studies ,Zhejiang University, Hangzhou 310058 ,China) |
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| Abstract: | This paper interprets how the advertisement discourse reflects and constitutes the diverse social identities of modern Chinese women through the analysis of advertisement discourse of daily commodities such as shampoo, washing powder, shower shampoo,beauty soap,etc. The study of advertisement discourse of daily commodities can help people better understand the change of Chinese women＇s social identities. |
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| Keywords: | discourse of advertisement women social identity constitution |
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