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Game Analysis for the Pricing Strategy in Manufacturer-Retailer Supply Chains
Abstract:Supply Chain Management(SCM) is the term used to de sc ribe the management of the flow of materials, information and funds across the e ntire supply chain, from suppliers to component producers to final assemblers to distribution(warehouses and retailers) and ultimately to the consumers.This pap er studies the coordinated problem for a manufacturing and retailing supply chai n. Differentiating from traditional joint optimization in the literature, the ap proach applies game theory structure as the research...
Keywords:decision analysis   game theory   co-op pricing   e quilibrium   coordination   efficiency  
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