基于损失厌恶零售商的期权订购策略研究

基于前景理论,引入期权合同工具,建立损失厌恶零售商期权订购模型,以最大化期望利润为目标,证明其最大期望利润及最优期权订购量都是存在且唯一的,并对损失厌恶零售商期权订购量与损失厌恶系数、零售价格等之间的关系进行分析.研究结果表明:期权订购量随损失厌恶系数、零售价格的增大可能增大也可能减少,随产品单位残值的增大而增大,随期权单位成本的增大而减少.

The Research on Optimal Options Contracts Procurement Decisions with a Loss-Averse Retailer

Based on prospect theory,maximizing the profit model with options contracts,the optimal order quantity model for loss-averse retailer is constructed,and then it is proved that each optimal ordering quantity and the maximum profit is existent and unique.Relationships of loss-averse retailer’s order quantity with loss-averse coefficient,retail price,and so on,are analyzed.The conclusions show that order quantity increases or decreases with loss-averse coefficient,retail price increasing,increases with unit salvage value increasing,but decreases with options cost increasing.