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挖掘城市文化资源 打造城市品牌形象
引用本文:何建洋. 挖掘城市文化资源 打造城市品牌形象[J]. 萍乡高等专科学校学报, 2006, 0(1): 1-5
作者姓名:何建洋
作者单位:萍乡市人民政府,江西,萍乡,337000
摘    要:城市文化建设是当代城市现代化建设的重要因素,也是中小城市创建名城的有效途径。萍乡城市文化具有鲜明的特色和深厚的基础。近年来,萍乡充分利用丰富的文化资源,精心打造了五大文化品牌:闻名中外的红色文化、神秘深奥的远古文化、江南一绝的生态文化、源远流长的宗教文化、厚重深远的近代工业文化,大力实施文化工程,提高城市品位,为经济发展注人活力,城市文化特色成为萍乡发展的一大亮点。

关 键 词:城市文化  品牌形象  萍乡
文章编号:1007-9149(2006)01-0001-05
收稿时间:2005-09-27
修稿时间:2005-09-27

To Explore the City''''s Culture Resources and Establish the City''''s Brand Image
He Jianyang. To Explore the City''''s Culture Resources and Establish the City''''s Brand Image[J]. Journal of Pingxiang College, 2006, 0(1): 1-5
Authors:He Jianyang
Abstract:As a leading factor of the city's modernization construction,the city's culture construction is also an effective way to become famous for some medium and small-sized cities. The culture of Pingxiang City is characterized by a distinctive local style and a solid foundation. In recent years,Pingxiang City makes full use of its abundant culture resources to establish five culture brands-world-renowned revolutionary culture; mysterious and profound remote antiquity culture;unique ecology culture;a distant source and a long standing religion culture; early-developed modern times industry culture. By implementing the culture project, the grade of the city got promoted and the economy of the city got developed. The distinguished feature of culture has characterized the development of the whole city.
Keywords:the culture of a city  brand image  Pingxiang
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